Team Taylor (photo from Google Images)
For all of you who are losing your dang minds over Taylor Swift, You Need to Calm Down! It’s not just the rednecks in Roanoke, VA named Jared who are so Delicate to Taylor coverage, there are haters everywhere. And I don’t understand all the Bad Blood. 
Taylor’s Version
Taylor Swift did not ask for any of this NFL attention. She just wants to support her boyfriend, Travis Kelce, who happens to play tight end for the Kansas City Chiefs. She doesn’t control the TV networks coverage of her at a game or the headlines they post on their websites and social media. If you want to be mad, take it out on the network, not Taylor Swift.
How come no one is complaining that Travis Kelce is in every other commercial on TV? Experian, State Farm, Pfizer, Direct TV, McDonald’s, NFL and I’m sure there are more. Kelce appeared in more commercials during NFL games this season than any other celebrity, appearing on-screen in 375 commercials aired through Dec. 11, according to iSpot. The 375 appearances are more than any other athlete, actor and other household name. Why isn’t anyone complaining, ah because he’s The Man.
Look What You Made Me Do
Ladies, I’m talking to you too! Taylor is making the NFL better for you too. Just look at what you made her do for the future of ladies’ apparel.
Kristin Juszczyk, wife of San Francisco 49ers fullback, Kyle Juszczyk found fame overnight when Taylor Swift wore one of her custom-made jackets to the Chiefs/Dolphins game on January 13th. The puffer jacket was made from Nike Kansas City jerseys. Others NFL wives and players have worn Juszczyk’s designs before. Simone Biles, Brittany Mahomes, Olivia Culpo, Brandon Aiyuk, and Deebo Samuel just to name a few. But when Taylor Swift was photographed in Kristin’s jacket, it changed Kristin’s life.
The NFL tagged Kristin in nine posts across Twitter, Instagram, and TikTok. Nearly 100 million people across platforms saw the jacket. The posts were worth $2.1 million in social value, according to audience analytics company Zoomph, and Kristin has gained 500,000 followers on Instagram within a week and increasing her following from 115,000 to 615,0000. (Joe Pompliano)
Mastermind
Okay, back to why this matters for female football fans. Fun fact, females make up 46% of the NFL’s fanbase and the NFL has missed out on making millions of dollars by not offering merchandise that females actually want to wear. Not all women understand play-action, what an A-gap is or a check-down. But, most women understand shopping. Men will buy a hoodie and a hat. Women will buy EVERYTHING they love. The problem is, it is slim pickings out there, unless you want glitter and pink merch. EA WEAR by Erin Andrews is a huge step up, but her line is still very limited.
As of this week, rumor has it, Kristin just signed her biggest collaboration; the National Football League. While all the full details of this partnership are still behind the seams, we know she has the blessing of the NFL to continue to use the NFL’s logos on her designs. We only pray to the sports gods that Kristin is in on the new merch rollout for next year. And this would have never happened without the Mastermind of Taylor Swift wearing her jacket.
High Infidelity
Who would have thought RG3 (the snap-chatting cheater whose infidelity was on public display) would be the voice of reason? He’s right, y’all are some real haters!
If you are one of the haters who is whining on social media about the 32 seconds of total coverage of Taylor Swift at the Ravens game, you need Jesus. It’s not Taylor’s fault. It’s not her fault Baker threw an interception and ended your season and you are still bitter. If you can’t shake off 32 seconds of seeing Taylor Swift then you really need to get a helmet because life is going to be hard for you.
Super Bowl 58 is Sunday, February 11th. Kansas City will play San Francisco and we know Taylor will make it to Vegas from her concert in Tokyo on Saturday. I guarantee this will be the most-viewed Super Bowl in history (beating 115M record). Go Team Taylor!
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1 Comment.
The Best article !!! I LOVE LOVE IT !! Thank you for calling out those rednecks……hahahahaha ! It NEEDED to be said !!! #TayTayFan#KelceFan#LoveAFairytale!